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Case Studies

These case studies show how I apply commercial discipline and hands-on leadership to unlock progress, protect value, and deliver profitable outcomes. My role is always cross-functional, from refinancing and budget control to managing architects, surveyors, solicitors, and accountants. I’ve even led design and marketing activity, commissioning 3D visuals to sell homes off-plan before the first bricks were laid. A true project lead, focused on one thing: completing schemes faster, selling earlier, and repaying lenders with confidence.

Farnborough

Project: 7-Unit Residential, Farnborough
 

Role: Commercial Director (Project Lead)

​The Challenge

Hired to take over a 7-unit residential property development that had stalled mid-development. The project had slipped off-budget and was no longer aligned with the original loan timeline. Relationships with both the lender and key members of the supply chain had broken down, putting the development at serious risk.


My Approach

I quickly assessed the commercial and operational issues, then implemented a practical recovery plan. Rebuilding trust with the lender was essential, along with the suppliers and subcontractors. I restored confidence by establishing clear timelines, regaining control of the budget, and ensuring transparent communication throughout.


The Outcome

  • The project achieved full building control sign-off within 7 months

  • Successfully refinanced into a development exit loan

  • All 7 units sold following a fresh marketing strategy

  • The lender recovered their position, and the client delivered a profitable exit

  • 7 happy customers in their new homes
     

This stalled project was transformed into a completed scheme through focused commercial and operational leadership.

Project: 6-Unit Residential, Ewshot
 

Role: Commercial Director (Project Lead)

Ewshot_edited.jpg

​The Challenge

The client had acquired land for development but was stuck paying interest on an expensive loan while outstanding planning conditions prevented work from starting. The previous scheme had gone over budget and exceeded the original loan term, leaving both lender and client cautious. A fresh approach was needed to reset confidence, control costs, and accelerate delivery.


My Approach

I reappraised the entire project, obtaining accurate build costs and setting a realistic budget. A new lender was secured and the scheme refinanced. I coordinated the professional team, discharged all planning conditions, and introduced a timber-frame build system to accelerate the programme. All trades were put out to competitive tender to protect margins. Alongside delivery, I created the marketing strategy, worked with agents, and produced scheme visuals to enable off-plan sales that would shorten the loan term.


The Outcome

  • First house watertight within 4 months of refinancing

  • Lower finance costs secured, maximising profitability

  • Project on budget and tracking ahead of schedule

  • 85% of homes sold off-plan, reducing risk and strengthening cashflow
     

This project moved from stalled and high-risk to fully financed, on track, and largely sold before completion, providing the lender security and the client confidence of a profitable exit.

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