About Me
At Quarex, I provide Fractional Commercial Director support to small business owners and directors, bringing commercial expertise without the cost of a full-time hire.
With 30 years in distribution, IT and property, I help owners build operational control: cleaner processes, practical business automation, and reporting you can trust. I connect finance with day-to-day operations so decisions are faster, projects move on time, and cash is used wisely. Every initiative must save time, save money, or make money; otherwise, it’s noise.
I work with two types of businesses:
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Profitable SMEs looking for clarity on where to invest, a sounding board for big decisions, and the structure to scale with confidence.
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Businesses under pressure where profit has slipped, costs are rising, or projects have stalled, situations where fast action is needed to restore momentum.
I don’t come from a single discipline. My strength is connecting the dots across finance, operations, IT, sales, and marketing. That breadth means I can step into whichever part of your business needs support and connect the dots into a joined-up, profitable model.
Every decision I guide is built on a simple principle: "Does it save time, save money, or make money?"
How I can Help
I provide Fractional Commercial Director support in two ways:
Profitable but stretched
For profitable businesses that want clarity and growth
When you’re wearing every hat, it’s hard to know where to focus. I provide the sounding board and commercial discipline to test ideas, prioritise opportunities, and decide where to invest. Every decision comes back to one simple question: "Does it save money, or make money?"
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A sounding board for big decisions
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Guidance on where to invest time and money
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Joined-up strategy across finance, operations, sales, marketing and IT
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Build automation and better operations, streamlining processes
Under Pressure
For businesses where profit has slipped or projects have stalled
When profit drops, costs rise, or projects stall, fast action matters. I step in quickly to stabilise cashflow, restore discipline, and rebuild momentum. Whether it’s refinancing, renegotiating, or filling a leadership gap, I act as a Fractional Fixer to get things moving again.
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Stabilising cashflow and controlling costs
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Filling leadership gaps and rebuilding confidence
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Resetting stalled projects and restoring momentum
Industry Experience
Technology
I’ve spent 30 years in the software industry, co-founding and scaling a two-tier distributor. I worked across the full ecosystem, vendors, resellers, MSPs, and partners and led the shift from licence sales to recurring revenue. That experience means I understand how to help technology businesses adapt, stay relevant, and build sustainable growth models.
Property
I’ve managed residential new build projects from groundworks through to sales, working with surveyors, architects, planners, banks, and funders. I know the commercial pressures and risks of development first-hand, and help businesses streamline delivery, control costs, and protect margins.
Alongside residential work, I co-founded a commercial property company. Over 15 years I oversaw acquisition, finance, refits, tenant leases, and long-term asset management securing planning for redevelopment and achieving a profitable exit.
Automotive
I’ve worked in the automotive sector both hands-on and in an advisory capacity. From running a second-hand dealership to advising a growing retailer, I’ve helped overcome operational barriers that unlocked growth. Most recently, my guidance supported the acquisition of a new retail site. I combine on-the-ground experience with commercial acumen to help dealerships streamline operations, expand, and improve profitability.